Product Description ❯
We’re proud to be recognised by Cycling News as one of the "Bicycle Companies We Trust". Our classic, steel-frame bikes are designed and built to order in the UK, using carefully selected components sourced from around the world. Purpose-built for commuters, they combine timeless style with everyday practicality.
Sleek and minimalist, and with a 44/16 ratio, they are perfect for everyday urban bike riding. They are responsive, light, and fast and easy to maintain and use. Our single speed bikes can be ridden fixed gear (fixie) or as a single-speed with a freewheel sprocket as each bike is supplied with a flip-flop hub so the rider can choose what they prefer and change back at any time.
The Nero range is our original & best-selling model, super dependable, sturdy, simple & very affordable. Our Nero range is the original and best-selling Quella model dependable, sturdy, simple, and affordable. Built around a durable diamond-form frame, the high-tensile steel absorbs the bumps and lumps of city streets, offering a smooth and comfortable ride. With simple componentry, maintenance is minimal just the occasional wash and a touch of oil.
The Courier range is the origin of the brand, fast Streetwise Urban Bikes, that utilises bull horn style bars and straight stem matched with our racing saddle for a more sports/aggressive riding style. If you prefer are more upright/easy riding style then check-out our 'Classic' model with riser style handlebars.
The Red Deep-V’s are all about energy and impact. Their bold finish injects personality and fire into the bike, making it impossible to blend into the background. But the performance matches the look these wheels are built tough for the demands of city riding, with the 40mm deep profile giving you a balance of speed, strength, and control. Quick off the mark and responsive in every turn, they’re made for riders who bring passion and intensity to every journey.
Buyer’s Guide ❯
Step 1 · Choose Your Gearing ❯
| Type | Best for | Benefits / Key Specs | Press |
|---|---|---|---|
| Single Speed — Minimal maintenance, maximum style | Flat city streets; riders who value simplicity | Low maintenance, lighter weight, clean aesthetic. Gear ratio: 44T/16T · Weight: from 11.3 kg. |
“Simple, slick and speedy… every urban cyclist’s best friend.” — Guardian |
| Geared (7-Speed) — The urban workhorse | Mixed terrain; mild hills; all-weather commuting | Versatility for stop-start traffic & varied gradients. Shimano Nexus internal 7-speed hub · Weight: from 11.3 kg (Varsity). |
“The ideal urban workhorse.” — Men’s Fitness |
| Electric — Effortless commuting with retro style | Longer commutes; arriving fresh; hilly cities | Up to 60 km/charge · assist to 25 km/h · Bluetooth control. Regenerative braking (KERS) · GPS tracking + tamper-proof wheel lock. Motor: Zehus Gen 2, 250 W · Weight: from 13.9 kg. |
“Best e-bike for city living.” — The Telegraph |
Step 2 · Choose Your Style ❯
| Style | Riding position | Feel | Typical use | Availability | Press |
|---|---|---|---|---|---|
| Courier — Fast, urban, sporty | Sporty/forward (bullhorn) | Nimble; speed & control | Quick city hops | Single Speed, Electric (Geared on request) | “A sleek-looking electric machine with classic styling, that’s bound to turn heads.” — Men’s Fitness |
| Classic — Timeless, comfortable, quick | Upright (riser), adjustable stem | Balanced speed & comfort | Daily commute & leisure | Single Speed, Geared, Electric | “Attractive, lightweight, timeless design.” — The Telegraph |
| Commuter — The all-weather city companion | Upright (riser/flat) | Utility-ready | All-weather with racks & guards | Geared only | “Comfortable on daily commutes… can be easily secured outside the coffee shop.” — Financial Times |
Step 3 · Choose Your Range ❯
| Range | Frame | Look | Purpose / Notes |
|---|---|---|---|
| Nero — Minimalist, affordable, customisable | Hi-Ten steel | Matte, clean (wheel colour options) | Best-value entry to Quella style. |
| Varsity — The classic Quella | 4130 Chromoly (sealed bearings) | Light, strong, responsive | Signature Quella ride. |
| Imperial — Chrome statement piece | 4130 Chromoly | Polished chrome finish | Premium looks with everyday durability. |
| Stealth — Mag wheel style | Based on Nero/Varsity/Imperial frames | Mag wheels (front, rear or both) | Bold and low-maintenance. |
| Style | Available models | Frame material | Weight | Tyres | Notable features |
|---|---|---|---|---|---|
| Courier | Varsity, Imperial, Stealth | 4130 Chromoly | ≈11.3 kg | 25 mm | Retro look, premium components |
| Classic | Varsity, Imperial, Stealth | 4130 Chromoly | ≈11.3 kg | 25 mm | Upright ride, timeless design |
| Classic (Nero) | Nero | Hi-Ten Steel | ≈11.5 kg | 25 mm | Affordable entry-level fixie |
| Style | Available models | Frame material | Weight | Range | Extra features |
|---|---|---|---|---|---|
| Courier (E-bike) | Varsity, Imperial, Stealth | 4130 Chromoly | 13.9–15.2 kg | Up to 60 km | Bluetooth hub, GPS, KERS |
| Classic (E-bike) | Varsity, Imperial, Stealth | 4130 Chromoly | 13.9–15.2 kg | Up to 60 km | Upright ride, vintage look |
| Classic Nero (E-bike) | Nero (on request) | Hi-Ten Steel | ≈14.2 kg | Up to 60 km | Affordable electric city bike |
Size Guide (Rider height → Frame) ❯
| Rider height | Suggested size |
|---|---|
| 147–160 cm | 51 cm |
| 161–175 cm | 54 cm |
| 176–183 cm | 58 cm |
| 186 cm + | 61 cm |
Why Choose Quella? ❯
- Designed in the UK; international shipping.
- 80% assembled for easy home setup.
- Available via all Cycle-to-Work schemes.
- Featured in The Telegraph, Financial Times, Men’s Fitness, Cyclist, Guardian.
View full Buyer’s Guide (PDF pages) ❯
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