Product Description ❯
Limited Edition: The Double-O Wheels
“A license to move.”
Introducing The Double-O Wheels – a sleek and exclusive addition to our Limited Edition range. This refined custom build blends the commanding presence of the Imperial track frame with razor-sharp detailing. Featuring a Black Razor saddle, fixed stem, and premium riser handlebars, it’s a ride engineered for precision and poise. The bold contrast of white rims with black tires makes it impossible to ignore understated, stylish, and built for those who thrive on the thrill of the chase.
Each Double-O Wheel is built to order, available in any size, and starts at just £649 for the single-speed version, with a 1-week lead time. More than just transport, it’s your undercover advantage on city streets.
The model shown is our single-speed build, a showcase of the Double-O Wheel’s clean lines and timeless style. Smooth, fast, and stealthy, it’s designed for riders who know that every exit should be as stylish as the entrance.
Double-O's Features (Single-Speed Model Shown):
- Imperial track frame & fork – Strength and sophistication combined
- Black Razor saddle – Sleek, sharp, and refined
- Fixed stem & Quella Premium riser bars – Control with confidence
- White deep-section rims with black tires – Bold contrast, classic edge
- Quella 44T CNC crankset with sealed bearing headset – Smooth and efficient
- Weight (54cm single-speed): 9.8kg
Built to Order:
- Available in any size
- Choose from single-speed, geared, or electric
- Lead time: approx. 1 week
- Starting from £649 (single-speed)
Strictly Limited Edition – The Double-O Wheels won’t wait.
When it’s gone, it’s gone.
Buyer’s Guide ❯
Step 1 · Choose Your Gearing ❯
| Type | Best for | Benefits / Key Specs | Press |
|---|---|---|---|
| Single Speed — Minimal maintenance, maximum style | Flat city streets; riders who value simplicity | Low maintenance, lighter weight, clean aesthetic. Gear ratio: 44T/16T · Weight: from 11.3 kg. |
“Simple, slick and speedy… every urban cyclist’s best friend.” — Guardian |
| Geared (7-Speed) — The urban workhorse | Mixed terrain; mild hills; all-weather commuting | Versatility for stop-start traffic & varied gradients. Shimano Nexus internal 7-speed hub · Weight: from 11.3 kg (Varsity). |
“The ideal urban workhorse.” — Men’s Fitness |
| Electric — Effortless commuting with retro style | Longer commutes; arriving fresh; hilly cities | Up to 60 km/charge · assist to 25 km/h · Bluetooth control. Regenerative braking (KERS) · GPS tracking + tamper-proof wheel lock. Motor: Zehus Gen 2, 250 W · Weight: from 13.9 kg. |
“Best e-bike for city living.” — The Telegraph |
Step 2 · Choose Your Style ❯
| Style | Riding position | Feel | Typical use | Availability | Press |
|---|---|---|---|---|---|
| Courier — Fast, urban, sporty | Sporty/forward (bullhorn) | Nimble; speed & control | Quick city hops | Single Speed, Electric (Geared on request) | “A sleek-looking electric machine with classic styling, that’s bound to turn heads.” — Men’s Fitness |
| Classic — Timeless, comfortable, quick | Upright (riser), adjustable stem | Balanced speed & comfort | Daily commute & leisure | Single Speed, Geared, Electric | “Attractive, lightweight, timeless design.” — The Telegraph |
| Commuter — The all-weather city companion | Upright (riser/flat) | Utility-ready | All-weather with racks & guards | Geared only | “Comfortable on daily commutes… can be easily secured outside the coffee shop.” — Financial Times |
Step 3 · Choose Your Range ❯
| Range | Frame | Look | Purpose / Notes |
|---|---|---|---|
| Nero — Minimalist, affordable, customisable | Hi-Ten steel | Matte, clean (wheel colour options) | Best-value entry to Quella style. |
| Varsity — The classic Quella | 4130 Chromoly (sealed bearings) | Light, strong, responsive | Signature Quella ride. |
| Imperial — Chrome statement piece | 4130 Chromoly | Polished chrome finish | Premium looks with everyday durability. |
| Stealth — Mag wheel style | Based on Nero/Varsity/Imperial frames | Mag wheels (front, rear or both) | Bold and low-maintenance. |
| Style | Available models | Frame material | Weight | Tyres | Notable features |
|---|---|---|---|---|---|
| Courier | Varsity, Imperial, Stealth | 4130 Chromoly | ≈11.3 kg | 25 mm | Retro look, premium components |
| Classic | Varsity, Imperial, Stealth | 4130 Chromoly | ≈11.3 kg | 25 mm | Upright ride, timeless design |
| Classic (Nero) | Nero | Hi-Ten Steel | ≈11.5 kg | 25 mm | Affordable entry-level fixie |
| Style | Available models | Frame material | Weight | Range | Extra features |
|---|---|---|---|---|---|
| Courier (E-bike) | Varsity, Imperial, Stealth | 4130 Chromoly | 13.9–15.2 kg | Up to 60 km | Bluetooth hub, GPS, KERS |
| Classic (E-bike) | Varsity, Imperial, Stealth | 4130 Chromoly | 13.9–15.2 kg | Up to 60 km | Upright ride, vintage look |
| Classic Nero (E-bike) | Nero (on request) | Hi-Ten Steel | ≈14.2 kg | Up to 60 km | Affordable electric city bike |
Size Guide (Rider height → Frame) ❯
| Rider height | Suggested size |
|---|---|
| 147–160 cm | 51 cm |
| 161–175 cm | 54 cm |
| 176–183 cm | 58 cm |
| 186 cm + | 61 cm |
Why Choose Quella? ❯
- Designed in the UK; international shipping.
- 80% assembled for easy home setup.
- Available via all Cycle-to-Work schemes.
- Featured in The Telegraph, Financial Times, Men’s Fitness, Cyclist, Guardian.
View full Buyer’s Guide (PDF pages) ❯
- Choosing a selection results in a full page refresh.
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