Product Description ❯
We’re proud to be recognised by Cycling News as one of the "Bicycle Companies We Trust". Our classic, steel-frame bikes are designed and built to order in the UK, using carefully selected components sourced from around the world. Purpose-built for commuters, they combine timeless style with everyday practicality.
Sleek and minimalist, and with a 44/16 ratio, they are perfect for everyday urban bike riding. They are responsive, light, and fast and easy to maintain and use. Our single speed bikes can be ridden fixed gear (fixie) or as a single-speed with a freewheel sprocket as each bike is supplied with a flip-flop hub so the rider can choose what they prefer and change back at any time.
The Imperial Stealth is the same high specification 4130 chromoly frame as the Varsity but the frame is electroplated in chrome for a unique finish. with the Stealth version choose to upgrade front, back or both wheels to our tri-spoke magnesium wheels. The striking skeleton saddle & a 'Stealth' head cap Contrasting black components complete the look that will set you apart from the crowd. This quick, low maintenance bike is the ultimate headturner!
The MK3 has two Quella 3 spoke Quella Aero Alloy Mag Wheels. Made from Aluminium and Magnesium the wheels give a striking finish to the bike
The Courier range is the origin of the brand, fast Streetwise Urban Bikes, that utilises bull horn style bars and straight stem matched with our racing saddle for a more sports/aggressive riding style. If you prefer are more upright/easy riding style then check-out our 'Classic' model with riser style handlebars.
Buyer’s Guide ❯
Step 1 · Choose Your Gearing ❯
| Type | Best for | Benefits / Key Specs | Press |
|---|---|---|---|
| Single Speed — Minimal maintenance, maximum style | Flat city streets; riders who value simplicity | Low maintenance, lighter weight, clean aesthetic. Gear ratio: 44T/16T · Weight: from 11.3 kg. |
“Simple, slick and speedy… every urban cyclist’s best friend.” — Guardian |
| Geared (7-Speed) — The urban workhorse | Mixed terrain; mild hills; all-weather commuting | Versatility for stop-start traffic & varied gradients. Shimano Nexus internal 7-speed hub · Weight: from 11.3 kg (Varsity). |
“The ideal urban workhorse.” — Men’s Fitness |
| Electric — Effortless commuting with retro style | Longer commutes; arriving fresh; hilly cities | Up to 60 km/charge · assist to 25 km/h · Bluetooth control. Regenerative braking (KERS) · GPS tracking + tamper-proof wheel lock. Motor: Zehus Gen 2, 250 W · Weight: from 13.9 kg. |
“Best e-bike for city living.” — The Telegraph |
Step 2 · Choose Your Style ❯
| Style | Riding position | Feel | Typical use | Availability | Press |
|---|---|---|---|---|---|
| Courier — Fast, urban, sporty | Sporty/forward (bullhorn) | Nimble; speed & control | Quick city hops | Single Speed, Electric (Geared on request) | “A sleek-looking electric machine with classic styling, that’s bound to turn heads.” — Men’s Fitness |
| Classic — Timeless, comfortable, quick | Upright (riser), adjustable stem | Balanced speed & comfort | Daily commute & leisure | Single Speed, Geared, Electric | “Attractive, lightweight, timeless design.” — The Telegraph |
| Commuter — The all-weather city companion | Upright (riser/flat) | Utility-ready | All-weather with racks & guards | Geared only | “Comfortable on daily commutes… can be easily secured outside the coffee shop.” — Financial Times |
Step 3 · Choose Your Range ❯
| Range | Frame | Look | Purpose / Notes |
|---|---|---|---|
| Nero — Minimalist, affordable, customisable | Hi-Ten steel | Matte, clean (wheel colour options) | Best-value entry to Quella style. |
| Varsity — The classic Quella | 4130 Chromoly (sealed bearings) | Light, strong, responsive | Signature Quella ride. |
| Imperial — Chrome statement piece | 4130 Chromoly | Polished chrome finish | Premium looks with everyday durability. |
| Stealth — Mag wheel style | Based on Nero/Varsity/Imperial frames | Mag wheels (front, rear or both) | Bold and low-maintenance. |
| Style | Available models | Frame material | Weight | Tyres | Notable features |
|---|---|---|---|---|---|
| Courier | Varsity, Imperial, Stealth | 4130 Chromoly | ≈11.3 kg | 25 mm | Retro look, premium components |
| Classic | Varsity, Imperial, Stealth | 4130 Chromoly | ≈11.3 kg | 25 mm | Upright ride, timeless design |
| Classic (Nero) | Nero | Hi-Ten Steel | ≈11.5 kg | 25 mm | Affordable entry-level fixie |
| Style | Available models | Frame material | Weight | Range | Extra features |
|---|---|---|---|---|---|
| Courier (E-bike) | Varsity, Imperial, Stealth | 4130 Chromoly | 13.9–15.2 kg | Up to 60 km | Bluetooth hub, GPS, KERS |
| Classic (E-bike) | Varsity, Imperial, Stealth | 4130 Chromoly | 13.9–15.2 kg | Up to 60 km | Upright ride, vintage look |
| Classic Nero (E-bike) | Nero (on request) | Hi-Ten Steel | ≈14.2 kg | Up to 60 km | Affordable electric city bike |
Size Guide (Rider height → Frame) ❯
| Rider height | Suggested size |
|---|---|
| 147–160 cm | 51 cm |
| 161–175 cm | 54 cm |
| 176–183 cm | 58 cm |
| 186 cm + | 61 cm |
Why Choose Quella? ❯
- Designed in the UK; international shipping.
- 80% assembled for easy home setup.
- Available via all Cycle-to-Work schemes.
- Featured in The Telegraph, Financial Times, Men’s Fitness, Cyclist, Guardian.
View full Buyer’s Guide (PDF pages) ❯
Customer Reviews
Excellent product quality
poor tyre it make lot of puncture
Very happy with my purchase, asked for a custom build and was very happy with the results. Customer service has been excellent, quick and responsive.
Haven’t got the bike yet a but the customer service I’ve received was really helpful and due to delays they gen through in a free tee for me ! Super exited for my bike x
Good, should come with instructions on how to put it together
Hi Ryheen, thank you for your review. We send information in the literature with every bike, it provides a link to our online video. After many years of selling thousands of bikes we have found the video much more effective and less impactful on the environments from our customers perspective. Visually seeing how to set-up the bike certainly helps rather than the written word for most, as some of the terms in 'bike world speak' cannot be understood by all. Also, for many they prefer bikes to built by mechanics, which always tends to be a preference and provides further reassurance that the bike has been built correctly. Mechanics will also request a 6 week follow-up to ensure that all is operating effectively and the torque remains accurate. Rather like a new car, quite often a 500 mile service is required just to ensure the smooth running of the vehicle. We are also very happy to help over a call on 0333 400 2400, do feel free to contact us.
