We’re excited to announce a major milestone for our brand, the opening of our very first physical store at BoxPark, Shoreditch.
What started as a passion for bicycles and a belief in better, more accessible urban mobility has now found a home in one of London’s most vibrant and creative neighbourhoods. BoxPark, Shoreditch, known for its innovative pop-up retail spaces and dynamic community, felt like the perfect place for us to take this next step.
Our new store isn’t just a place to browse bikes, it’s a space built for riders. Whether you’re commuting through the city, exploring new routes, or just getting started, we’ve designed the store to reflect everything we stand for: quality craftsmanship, thoughtful design, and a genuine love of cycling.
Visitors can expect to see our full range of bicycles up close, speak with our team, and get a feel for what makes our approach different. We’re here to help people ride more, ride better, and enjoy every journey along the way.
If you stop by our store, you're more than welcome to participate in a test ride of your choice to get a real feel and experience our exceptionally built custom bikes.
Opening our first store is a huge moment for us, and we couldn’t be more excited to become part of the Shoreditch community. Feel free to stop by, we'd love to meet you!
This is just the beginning.