We’re proud to share that Quella Bikes was recently featured in The Times in an interview with Quella investor and chairman Daniel O'Neill.
The article explores Daniel’s journey from building ProCook into one of the UK’s best-known kitchenware brands to helping grow Quella into a modern British commuter cycling brand.
“After Brompton, who is the bike brand in the UK?”
Daniel O’Neill believes there is a real opportunity for a British commuter bike brand built around simplicity, style, and accessibility.
Speaking about Quella, he described the bikes as:
“Very cool-looking bikes… purist in terms of the ride.”
Quella’s focus on clean aesthetics, low-maintenance commuting, and direct-to-consumer pricing has helped the brand grow rapidly in recent years.
Our commuter bikes, many priced from around £499, are assembled in Britain and built to order, combining classic styling with modern practicality for city riders.
From Online Growth to Physical Retail
The article also highlights the opening of Quella’s first physical retail space at Boxpark Shoreditch — a container-based store designed to give riders the opportunity to see, test ride, and service bikes in person.
Daniel explained that while online sales are central to the business, physical retail helps build trust and confidence for customers buying premium bikes.
The Shoreditch store is also being used as a test model for possible future expansion into commuter towns and cities across the UK.
Built Around Urban Cycling
Quella originally began as a niche fixed-gear and single-speed bicycle company before evolving into a broader commuter cycling brand.
Since pivoting fully towards direct-to-consumer sales, the company has sold more than 15,000 bikes and continues to focus on:
- Stylish urban commuter bikes
- Single-speed and geared models
- Low-maintenance cycling
- British assembly
- Accessible pricing for everyday riders
The article also references Quella’s long-term ambition to become one of Britain’s leading commuter cycling brands.
Looking Ahead
Quella is targeting continued growth over the next five years, with plans to expand both online and through carefully selected physical retail locations.
Daniel continues to work closely with Quella General Manager Joshua Hale, supporting supplier relationships, retail development, and long-term strategy as the brand scales.
We’re incredibly excited about what’s ahead and grateful to everyone who has supported Quella so far.
Explore the full range of commuter bikes at Quella Bikes Official Website.
The Times article can be found below -
Quella’s British-built bikes offer affordable retro style