Custom Builds
CUSTOM BUILDS
Build A Custom Bike With Quella Custom Builds
The Quella Team love creating sexy, custom single-speed bikes for our clients. Stand out from the crowd with a one-off, bespoke design that will turn heads wherever you go.
With our own in-house workshop, vinyl cutting, and automotive standard paint facilities we can build a bike to your exact requirements from a bit of accessorising to creating a complete one-off in your preferred colour and finish.
Whatever your vision, we’ll work with you to bring it to life, and deliver you a beautiful bike.
GOLDBLINGER
BUILD PRICE APPROX £729
THE RED BARON
CUSTOM BUILT FOR £729
GOLD MAG
BUILD PRICE APPROX £749
THE MANCHESTER BEE
There is no chance of missing this beauty, designed by fixie rider Steve in Manchester and inspired by one of the best-known symbols of the city. The Manchester worker bee has been an emblem of the city for over 150 years and embodies the city’s vibrancy and work ethic. This great looking bike was spec’ed with a bright yellow paint job, black componentry, black front and rear mag wheels front and rear, and black riser bars and is designed to buzz around in fixed gear.’
CUSTOM BUILT FOR £849
O'NEILL'S WHEELS
This twist on a Varsity Imperial was the brainchild of Daniel O’Neill, one of Quella’s owners. He wanted something eye-catching to ride when Team Quella took on the the London-Brighton Bike Ride on single-speed bikes and this beauty certainly did the trick and attracted lots of comments on the day. Based on a 4130 Chromoly frame in a stunning chrome finish and finished with a cream wheel set and tan tyres, saddle and tape with Varsity silver components, it’s an instant classic.
BUILD PRICE APPROX £629
THE BRUNEL BEAUTY
Liam Walpole loved our Varsity range but he felt that buying a bike bearing the name of Oxford, Cambridge, Edinburgh or Imperial would constitute an act of treason having graduated from London’s Brunel University. Quella were happy to help and The Brunel Beauty was created to Liam’s spec. We wanted to call it Walpole’s Wheels but Liam’s good taste prevailed and, as he has designed such a great looking bike, we couldn’t argue.
Based on a 4130 Chromoly frame custom-sprayed in British Racing Green with Varsity premium black and silver components and finished with a Varsity style Brunel logo and stripes. It is a lovely looking bike and has us all thinking whether the next addition to the Varsity range might steal a couple of ideas from this classic colourway – but don’t worry Liam, Walpole’s Wheels will always remain unique!!
CUSTOM BUILT FOR £749
THE RAF BIKE 'AIRFORCE ONE'
Quella have had a long association with Action Medical Research and have been a sponsor at the fantastic Champions of Cyclesport fundraising dinner for many years, always donating a bike for the auction. This year’s event couldn’t go ahead so the auction went online and the successful bidder for a Quella Custom bike was a serving member of the Royal Air Force. This beauty was built around a dark blue Varsity Oxford frame, it was then built with premium componentry and custom livery around the RAF colours. Quella’s ‘Airforce One’ is much prettier than Donald’s and much kinder to the planet!!
CUSTOM BUILT FOR £629
AHAD'S GREEN DREAM
Ahad was looking for a super-cool commuter to keep him off the tube on his daily London commute and ‘dreamt up’ this gorgeous design using a Quella 4130 Chromo frame custom-sprayed in super-dark fern green with a metallic lacquer finish that looks amazing in the light. The black finishing kit looks great with premium Varsity tape in brown ‘vegan friendly’ faux leather for a classic look. A few very subtle pops of red on the headcap, logo, and tyre valves finish this great looking bike off – she is a beauty!
CUSTOM BUILT FOR £749
FROZONE
Sometimes Custom Builds don’t need any frame paint change to make them unique. We’ve taken our standard Cambridge Chromo frame and added a few details, gum-walled tyres, black wheels, handlebars and a black bone saddle, to make a bit of ‘Super Hero’ bike. Oh, and we might have been a little influenced by that great Disney/Pixar film The Incredibles….
CUSTOM BUILT FOR £629
THE VIENNA
This beautiful cream bike was a one-off for Mrs Vardai in Vienna, Austria. Based on a Varsity chromoly frame using off the shelf Quella Varsity components it has a custom cream paint finish complimented with tan saddle, tape, and tyres. A classic looking bike.
CUSTOM BUILT FOR £749
THE MELLOR FELLA
The ‘Mellor Fella’ designed by and named after the one and only Quella owner Mr Mellor. A super cool twist on a Varsity Imperial perfect for smashing some fast, fixie training runs. Available to purchase on the One-Off’s page.
CUSTOM BUILT FOR £799
THE PHOTOSHOP
At first Dylan was drawn to the Varsity Cambridge, but after his wife began to play with the colours on Photoshop they found exactly what he’d been looking for. Dylan came to us with his request and The Photoshop was born.
CUSTOM BUILT FOR £749
AN ODE TO 'BIG G' / TOUR DE FRANCE WINNER 2018
With a welsh contingent within team Quella we took the time last year to create a one off ‘Tour de France Yellow’ singlespeed bike to commemorate his outstanding achievement. Hats off to the boys in the workshop and to big G, good luck in 2019!!
CUSTOM BUILT FOR £729
BLACK AND GOLD
Our team members take a keen interest in building customs so every now and then we give them a frame and free reign over parts and this was recently born.
CUSTOM BUILT FOR £529
NEW YORK CITY COPPER
Once again a limited edition bicycle built especially for Ted Baker to mark the opening of their flagship New York store, a copper plated finish with a choice of black spots or stripes. A truly original looking machine that will mark you out from the crowd, only a limited number were made and most were sold in New York so adding one of these to your bike stable will definitely set you apart.
CUSTOM BUILT FOR £1499
NOT MADE IN CHELSEA
A special purple bike created for Made in Chelsea’s Amber Atherton to promote her brand ‘My Flash Trash’, based on the original Trinity frame, the bike had a special paint finish.
CUSTOM BUILT FOR £649
MARK'S MACHINE
Longstanding Cambridge client Mark designed this bike based on a Signature One frame finish in copper paint (rather than plated) with a 5 spoke Aero wheel, carbon track forks, ‘origami’ mudguard, Famma ‘Proto’ saddle. A few subtle changes to make a very distinctive urban bike.
CUSTOM BUILT FOR £829
TED BAKER COLLAB
Part of a series built as a limited edition bike for our friends at Ted Baker this vintage 22speed racer has a beautiful lugged frame with a copper plate and painted finish, complimented by full Campagnolo groupset. Only a very few of these rare bikes are available in three exclusive colours, call for information on stocks.
CUSTOM BUILT FOR £1999
THE ROAST BEEF CLUB MARINES SPECIAL
The bike featured is a custom Military inspired Quella Evo specially commissioned for The Roast Beef Club charity dinner where the bike was auctioned off on St Georges Day to raise money for the Royal Marines Charity.
CUSTOM BUILT FOR £749
WHY BUILD A CUSTOM BIKE?
A custom Quella will set you apart from the crowd, whether it’s a graphic to reflect your business or brand or full custom paint finish to create a complete one-off, we can assist. Components can be sourced and fitted in our workshop to your specification. We can accommodate simple changes such as fitting some gravel tyres for your towpath commute or changing your wheel colour, to completely rethinking the specification to build your dream single-speed or fixie.
If you are looking for design inspiration, check out our custom page on the website to see some previous examples.
CUSTOM BIKE FAQ
WHAT’S THE DIFFERENCE BETWEEN A FIXIE AND A SINGLE SPEED BIKE?
“Fixie” is a term for bikes with a single rear sprocket that is directly connected to the rider without a freewheel. So, if your feet are moving, so is your back wheel and if the back wheel is moving, so are your feet. Fixies are great fun to ride and are recognised by cyclists as a great training aid as you develop a smoother pedal stroke and leg strength when you are forced to keep the pedals moving. Fixie enthusiasts also have an array of tricks in their locker from track-stands to backwards riding, skid stops and many others. A quick search on Instagram using the term fixie will quickly introduce you to the world fixie culture.
‘’Single-speed’’ bikes look exactly like fixies but the rear hub has a free-wheel sprocket so that you can stop pedalling and the rear wheel will continue to turn just like any normal bike. Single speeds look great, are super-simple to ride and maintain and are great for anyone who is nervous about riding ‘fixed’.
Importantly, all Quella bikes come with a ‘flip-flop’ rear hub. One side is a fixed sprocket, the other side is a freewheel and changing from one to the other is a two-minute job that can be done by anyone using the tool that we provide with the bike. This means that any Quella can be ridden fixed or as a single-speed so you can try both styles of riding and pick your favourite.
WHAT CAN BE CUSTOMISED?
Any of our models can be customised as much or as little as you desire. Full customisation can encompass a full spray of the frame and / or forks in your exact choice of colour, upgrading components, and adding a logo or graphics to the bike using our in-house vinyl cutter, and we can source anu componentry from a coloured tyre valve to a complete bespoke specification including wheels, drivetrain and handlebars.
WHAT COLOURS ARE AVAILABLE?
We can spray your frame and forks in any colour from the RAL paint chart. The RAL colour chart is a UK colour standard and incorporates pretty much every shade of colour you could imagine. RAL colours can be found here.
DO I HAVE TO ASSEMBLE MY CUSTOM BIKE?
Not really!
Your bike will arrive 90% assembled. Leave the heavy stuff to us, then your bike will be delivered with the tools for you to attach the pedals, handlebars and pop the front wheel on. Search “Quella final assembly” on YouTube for a full tutorial on the final assembly of your bike.
HOW MUCH ARE YOUR CUSTOM BIKES?
Prices vary depending on your finish with prices starting around £499.00 for a bike with a few modifications to suit you. If you want your frame sprayed in a colour of your choice, this puts the starting price up to around the £650 mark. A short chat on the phone is all that we need and we can put together a quick budget price for you in a few minutes.